Monday, 24 February 2014

Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

The market is mainly driven by the increasing population and increasing consumer preferences for healthy foods. Majority of market is located in the US and European countries; however developing economies are expected to witness higher growth in the coming years.

The growth in this segment is largely dependent on the consumer preferences. Special emphasis on healthy living has led the market players to introduce new products, which suits all age group and lifestyles. International players are also focusing on reformulating their products by replacing harmful hydrogenated fats and oils by healthier ingredients, such as probiotics and super-fruits.

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Some of the major challenges faced by the market includes rising commodity and energy prices and concerns regarding gluten and acrylamide content. Also, the movement of market towards maturity in the developed countries is a big concern for the market players. In the developing economies, the breakfast cereal products face serious challenge from local customs, such as consumption of congee in China.

Some of the major companies operating in the market are General Mills, PepsiCo, Kellogg, and Ralcorp. Supermarkets and hypermarkets have also been developing their own brands. However, these brands are yet to pose any serious threat to the established brands.

This research report analyzes this market depending on its market segments, major geographies, and current market trends.

Geographies analyzed under this research report include

North America
Asia Pacific
Rest of the World

This report provides comprehensive analysis of

Market growth drivers
Factors limiting market growth
Current market trends
Market structure
Market projections for upcoming years

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This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

Reasons for Buying this Report

This report provides pin-point analysis for changing competitive dynamics
It provides a forward looking perspective on different factors driving or restraining market growth
It provides a technological growth map over time to understand the industry growth rate
It provides a seven-year forecast assessed on the basis of how the market is predicted to grow
It helps in understanding the key product segments and their future
It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors

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Table of Content

Chapter 1 Preface 11
1.1 Report Description 11
1.2 Scope and Definition 11
1.2.1 Product segments covered in the report 11
1.2.2 Regions covered in the report 11
1.3 Research Methodology 11

Chapter 2 Executive Summary 13

Chapter 3 Breakfast Cereals – Market Overview 16
3.1 Introduction 16
3.2 Drivers 17
3.2.1 Fast growth in Asia Pacific breakfast cereal market to drive the global market 17
3.2.2 Growing number of convenience stores are increasing brand visibility and changing breakfast habits in emerging markets 17
3.3 Restraints 18
3.3.1 Sourcing of palm oil is developing into big threat for cereals manufacturers 18
3.3.2 Availability of alternative breakfast options undermines market growth 18
3.4 Opportunities 19

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